Let's talk about something that can be a real struggle for all of us - conversions.
You know, that magical moment where someone goes from just inquiring to actually buying what you're selling. But guess what? It doesn't have to be a struggle at all!
All it takes is a little bit of effort on your part to learn about your client, connect with them empathically, and show them the "why" behind your studio. And today, we're going to give you some tips on how to do just that.
But before we dive in, ask yourself - when was the last time you updated your sales pitch? Are you still spouting the same old lines, or are you really speaking to the individual in front of you?
Let me tell you a little story…
My husband recently went to buy a car, and before we even got to the dealership, he made it clear that we weren't buying anything that day. But when we arrived, the salesperson did something amazing - he took the time to connect with my husband on a personal level, and learn about his work with the American Cancer Society. That small act of empathy made all the difference, and my husband ended up feeling really good about the dealership, even before he saw any cars.
As humans, we can’t help but crave connection. In fact, connection and empathy is what kicks off the ability to build trust with each other.
Here’s the thing: before people decide what they think of your studio and offerings, they decide what they think of you.
Let’s dive into a few ways you can connect with clients before offering the sale.
Step 1: Fact Finding
When a new lead comes through, take the time to learn at least three basic pieces of information about them. A way to do this would be to start with why they filled out that form for more information to begin with.
Maybe they were intrigued by your offering because they’ve been going to classes down the street and haven’t been getting what they truly need. Maybe they have a goal to lose weight. Whatever the need, this will show you the first glimpse into why they asked you to reach out to them.
Here are a few other questions that you can ask:
Have you ever taken a [barre, yoga, HIIT] class before?
Do you live in the area? Have a family?
Where do you work?
If you haven’t been to another studio, what’s stopped you?
With these basic questions answered, you will begin to get them involved, bought in, and even connected with you as a person before even mentioning your services.
The goal of this step is: come along with me, we can do this together.
Step 2: The Personal Journey
Once you've connected with your lead, take the time to learn about their struggles and obstacles.
Here are a few examples of questions you can ask to uncover their biggest challenges:
How long has it been since you felt like you were [less stressed, in your ideal shape, the strongest you've ever been]? What triggered you to stop back then?
What obstacles do you foresee standing in your way of reaching your goal?
How long have you been thinking about reaching this goal?
The more detail you can get from your new lead about what they’ve tried, what failed, why it failed - as well as your personal journey that may connect with theirs - the more relatable you will become.
Step 3: The Plan
Now that you know your client and their needs, it's time to show them how you can help. Talk to them about how they can get started, and why they should do it today. And if you encounter any hesitations, don't be afraid to go back and learn more.
When you take the time to connect with your clients on a personal level, conversion doesn't have to be a struggle at all. Remember, your words are the bridge between your intention and your impact, so choose them wisely!
Take Your Client Conversions to The Next Level With Loyalsnap
If you're tired of wasting time, energy, and cash on client communication, we've got some good news for you. With Loyalsnap, you can say goodbye to the guessing game and hello to personalized marketing strategies.
We integrate seamlessly with your booking platform to track each client's activity and create tailored approaches for maximum impact. No more shooting in the dark and hoping for the best! Plus, it'll give your team the power to connect with clients at the most crucial moments of their customer journeys.
So why keep burning resources when you can save 'em with Loyalsnap? Get on board, and watch your client satisfaction (and profits) soar!