Built to help fitness studios communicate with clarity — since 2015
Loyalsnap started in 2015 with a simple idea: studio owners shouldn’t have to juggle every message, every follow-up, and every client relationship on their own. What began as a small loyalty tool quickly evolved as we saw what studios were really up against: rising expectations, shrinking bandwidth, and no room for guesswork.
Over the years, our team has grown into engineers, data specialists, and client support experts who have helped thousands of studios (including: F45 Training, Xponential, CycleBar, and Barre3) communicate more clearly and convert more consistently.
Today, we use the patterns learned from billions of messages to help studios reach people at the right moment, say the right thing, and stay personal without the extra work. The goal hasn't changed: give studios the clarity and confidence to grow, one conversation at a time.

Noah Kaplan
CEO

Gavin Apter
Founder

Michelle Steber
Lead Account Executive

Nathan Wisdom
VP of Client Success

Paul Vandergrift
Account Executive

Christy Pusz Decatur
Strategic Account Manager

Nicole Giancola-Meehan
Technical Solutions Lead

Mike Marinaccio
VP of Engineering

Luis Martins
Lead Front-End Engineer

Alex Giraldo
Backend Engineer

Ariel Ordonez
Software Engineer

Luana Lourenço
Designer
Our Values
Tenacity
We do what it takes to deliver for our clients and each other. We find a way and make it happen.
Impact
We focus on work that matters and drives real results for our clients and team.
Integrity
We do the right thing, stay authentic, and build trust through transparency.
Humanity
We lead with empathy, respect every person, and center our team’s wellbeing.
Improvement
We stay curious, keep learning, and always look for ways to grow and evolve.
Ownership
We take responsibility, follow through on our promises, and support one another.
Humility
We listen, learn from others, and see feedback as a path to progress.
Simplicity
We focus on what truly matters and make things clear, efficient, and easy.