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Built to help fitness studios communicate with clarity — since 2015

Loyalsnap started in 2015 with a simple idea: studio owners shouldn’t have to juggle every message, every follow-up, and every client relationship on their own. What began as a small loyalty tool quickly evolved as we saw what studios were really up against: rising expectations, shrinking bandwidth, and no room for guesswork.

 

Over the years, our team has grown into engineers, data specialists, and client support experts who have helped thousands of studios (including: F45 Training, Xponential, CycleBar, and Barre3) communicate more clearly and convert more consistently.

 

Today, we use the patterns learned from billions of messages to help studios reach people at the right moment, say the right thing, and stay personal without the extra work. The goal hasn't changed: give studios the clarity and confidence to grow, one conversation at a time.

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Noah Kaplan

CEO

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Gavin Apter

Founder

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Michelle Steber

Lead Account Executive

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Nathan Wisdom

VP of  Client Success

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Paul Vandergrift

Account Executive

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Christy Pusz Decatur

Strategic Account Manager

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Nicole Giancola-Meehan

Technical Solutions Lead

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Mike Marinaccio

VP of Engineering

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Luis Martins

Lead Front-End Engineer

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Alex Giraldo

Backend Engineer

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Ariel Ordonez

Software Engineer

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Luana Lourenço

Designer

Our Values

Tenacity

We do what it takes to deliver for our clients and each other. We find a way and make it happen.

Impact

We focus on work that matters and drives real results for our clients and team.

Integrity

We do the right thing, stay authentic, and build trust through transparency.

Humanity

We lead with empathy, respect every person, and center our team’s wellbeing.

Improvement

We stay curious, keep learning, and always look for ways to grow and evolve.

Ownership

We take responsibility, follow through on our promises, and support one another.

Humility

We listen, learn from others, and see feedback as a path to progress.

Simplicity

We focus on what truly matters and make things clear, efficient, and easy.

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