How to help your conversions with 3 steps
The conversion STRUGGLE does NOT have to be REAL! If you take the time to learn about your client, connect with them empathically, and...
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- Apr 22
- 5 min
Outreach Spotlight: Selling Founding Memberships & The Secrets of a Successful Pre-Sale
by Christy Pusz Decatur So, you’ve decided to open a fitness studio! As you begin the process of building out the perfect space in your...
- Mar 31
- 3 min
To Stream or Not To Stream?
Embracing the new normal and making Zoom work for you! Necessity, as they say, is the mother of invention. This old adage was put to the...
- Feb 18
- 4 min
Dear Employers, A Safe Space Begins With Team Culture
Attracting and Retaining Top Talent in a Post-2020 Economy When most people think of their dream job, they focus on salary, PTO, and the...
- Nov 2, 2021
- 4 min
5 Studio Event Ideas That Build Community
by Michelle Steber The world of fitness has changed over the past 18 months. Studios were forced to get creative and go virtual. Even if...
- Oct 20, 2021
- 4 min
5 Tips to Best Engage New Members This Fall
Back-to-School, Black Friday, Holiday Season, Oh My! As strange as it might seem, Fall 2021 is upon us and with it comes some familiar...
- Jul 30, 2021
- 3 min
Outreach Spotlight: First Time Clients
While it may sound obvious in theory, consistent outreach to first time studio visitors is one of the most important parts of an outreach...
- Jul 30, 2021
- 2 min
My Studio has Reopened: Now What?
For fitness studios, the last year and a half has been anything but business as usual. But with creativity, dedication, and hard work,...
- Jul 30, 2021
- 2 min
Outreach Spotlight: Lapsed Clients
Like it or not, lapsed clients are an inevitable part of the client lifecycle for boutique fitness studios. What is not inevitable is...