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Guide to a Successful Black Friday Promo - Day One

Planning a Black Friday promotion that actually works? Nathan Wisdom from Loyalsnap and Chris Appiah and Stephanie Bradley from The Sales Arms break down exactly what makes holiday promotions succeed – and what makes them flop.


Why This Matters Now

Black Friday isn't just another sale. It's your chance to connect with clients when they're already thinking about making changes. But here's the catch: your competitors know this too. That's why timing and strategy matter more than ever.


Getting the Basics Right

The speakers share three fundamental rules that set successful promotions apart:


1. Listen First, Sell Second

Before you start crafting offers, understand what your clients actually want. (Hint: It might not be what you think.) Use surveys and feedback to shape your promotions rather than guessing.

2. Start Earlier Than You Think

Six to eight weeks might sound like overkill for planning a sale. It's not. You'll need time to:

  • Test different messages

  • Build proper client segments

  • Make adjustments based on early responses

  • Deal with unexpected hiccups

3. Watch and Adapt

The most successful studios don't just launch their promotion and hope for the best. They track results and make real-time adjustments throughout the campaign.


Creating Offers That Convert

Your promotion needs different entry points for different clients. Think of it like a menu:

The Quick Bite: Low-barrier offers that get people in the door

  • Class packs

  • Trial memberships

  • Short-term commitments

The Full Meal: Mid-range options that appeal to your regular clients

  • Unlimited monthly memberships

  • Multi-class packages

  • Added perks like merchandise

The Premium Experience: High-ticket offerings for your most committed members

  • Paid-in-full annual plans

  • VIP packages

  • Personal training bundles


Smart Ways to Bring Back Former Clients

Remember those clients who haven't visited in a while? Black Friday is your perfect excuse to reconnect. The speakers suggest:

  • Using targeted surveys to gauge interest

  • Offering a "welcome back" class or session

  • Creating special returnee packages


Making It All Work Together

Success comes down to three things:

1. Clear communication that cuts through holiday inbox chaos

2. Offers that match what different client groups actually want

3. A system for tracking what's working (and what isn't)


Ready to Plan Your Promotion?

Watch the full webinar to get detailed guidance on:

  • Building your promotional timeline

  • Creating offers that resonate with different client segments

  • Using Loyalsnap's tools to automate and track your campaign

  • Evaluating results to improve future promotions


Watch the session now to hear practical examples, real studio experiences, and step-by-step guidance to help you create promotions that actually work.

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