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Guide to a Successful Black Friday Promo - Day Two

Join Nathan Wisdom from Loyalsnap, along with Chris Appiah and Stephanie Bradley from The Sales Arms, as they share proven strategies for creating effective Black Friday promotions.


The Three Rules for Success


1. Listen First, Sell Second

Before crafting offers, understand what your clients actually want. Use surveys and feedback to shape your promotions rather than making assumptions about what will work.

2. Start Earlier Than You Think

Six to eight weeks of planning allows time to:

  • Test different messages

  • Build proper client segments

  • Make adjustments based on responses

  • Deal with unexpected challenges

3. Watch and Adapt

Monitor your results and make real-time adjustments throughout the campaign.


Creating Effective Offers

Your promotions should align with different client segments:


Low Barrier Entry Offers:

  • Class packs (like 3-packs)

  • Value-added packages

  • Introductory options


Mid-Range Options:

  • Class packages

  • Added perks like merchandise

  • Consultation packages


Long-Term Options:

  • Annual memberships

  • Paid-in-full plans

  • Package bundles


Reactivating Your Database

The experts recommend:

  • Starting with a survey to understand client needs

  • Using personal outreach across multiple channels

  • Making communications conversational, not just promotional

  • Using keywords in texts to track responses

  • Following up consistently (20-30 touch points may be needed)


Multi-Channel Communication

Success requires meeting clients where they are:

  • Email campaigns

  • SMS messages with clear keywords

  • Personal outreach

  • In-studio announcements


Measuring Success

Track key metrics including:

  • Email open and click-through rates

  • Text message response rates

  • Engagement with different offers

  • Overall campaign performance


Ready to Plan Your Promotion?

Watch the full webinar to learn:

  • How to segment your database effectively

  • Ways to create compelling offers

  • Strategies for reactivating past clients

  • Tips for optimizing campaign performance


Don't wait until the last minute to start planning. Watch the webinar now to put together your most effective campaign.

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