Guide to a Successful Black Friday Promo - Day Two
Join Nathan Wisdom from Loyalsnap, along with Chris Appiah and Stephanie Bradley from The Sales Arms, as they share proven strategies for creating effective Black Friday promotions.
The Three Rules for Success
1. Listen First, Sell Second
Before crafting offers, understand what your clients actually want. Use surveys and feedback to shape your promotions rather than making assumptions about what will work.
2. Start Earlier Than You Think
Six to eight weeks of planning allows time to:
Test different messages
Build proper client segments
Make adjustments based on responses
Deal with unexpected challenges
3. Watch and Adapt
Monitor your results and make real-time adjustments throughout the campaign.
Creating Effective Offers
Your promotions should align with different client segments:
Low Barrier Entry Offers:
Class packs (like 3-packs)
Value-added packages
Introductory options
Mid-Range Options:
Class packages
Added perks like merchandise
Consultation packages
Long-Term Options:
Annual memberships
Paid-in-full plans
Package bundles
Reactivating Your Database
The experts recommend:
Starting with a survey to understand client needs
Using personal outreach across multiple channels
Making communications conversational, not just promotional
Using keywords in texts to track responses
Following up consistently (20-30 touch points may be needed)
Multi-Channel Communication
Success requires meeting clients where they are:
Email campaigns
SMS messages with clear keywords
Personal outreach
In-studio announcements
Measuring Success
Track key metrics including:
Email open and click-through rates
Text message response rates
Engagement with different offers
Overall campaign performance
Ready to Plan Your Promotion?
Watch the full webinar to learn:
How to segment your database effectively
Ways to create compelling offers
Strategies for reactivating past clients
Tips for optimizing campaign performance
Don't wait until the last minute to start planning. Watch the webinar now to put together your most effective campaign.