Non-Negotiables for Your Fitness Studio
Insurance expert Miriam Ball from Alternative Balance and Katie Kaufman, COO of Loyalsnap, reveal the critical elements every fitness studio needs for success and security.
In this webinar, two industry leaders share essential insights on protecting your business and building lasting client relationships. Drawing from over eight years of alternative insurance expertise and extensive fitness industry experience, they provide actionable guidance for fitness businesses of all sizes.
Key Takeaways
Essential Insurance Coverage
Understanding the four foundational types of insurance coverage is crucial for protecting your business:
General and Professional Liability Insurance
Business Personal Property and Business Interruption Coverage
Participant Accident Insurance
Cyber Liability Protection
What to Look for in Business Insurance
Critical features your policy should include:
Coverage for services anywhere in the world
Protection for all your offered services under one policy
Online and virtual class coverage
Clear understanding of exclusions and sublimits
The Power of Participant Accident Insurance
This unique coverage:
Provides no-fault coverage for injuries during participation
Builds trust with your community
Helps prevent lawsuits by covering medical costs regardless of fault
Protects client relationships during unexpected incidents
Communication Strategies That Drive Growth
Marketing Outreach
Create meaningful client journeys through:
Automated welcome messages for new clients
Pre-class preparation communications
Post-workout follow-ups with personalized tips
Strategic conversion touchpoints
Crisis Communication
Be prepared to handle unexpected situations:
Equipment maintenance updates
Weather-related closure notifications
Studio access during emergencies (like power outages)
Timely updates about returning to normal operations
Building Community Through Care
Foster lasting relationships with:
Workout milestone celebrations
Birthday acknowledgments
Personal achievement recognition
Marriage and other life event celebrations
Protecting Your Data and Operations
Learn how to safeguard your studio:
Proper handling of client personal information
Protection against ransomware attacks
Managing data breach responses
Risk management for virtual services and online classes
Watch the webinar recording now and implement these essential non-negotiables in your studio.