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Non-Negotiables for Your Fitness Studio

Insurance expert Miriam Ball from Alternative Balance and Katie Kaufman, COO of Loyalsnap, reveal the critical elements every fitness studio needs for success and security.


In this webinar, two industry leaders share essential insights on protecting your business and building lasting client relationships. Drawing from over eight years of alternative insurance expertise and extensive fitness industry experience, they provide actionable guidance for fitness businesses of all sizes.


Key Takeaways:


Essential Insurance Coverage - Understanding the four foundational types of insurance coverage is crucial for protecting your business:

  • General and Professional Liability Insurance

  • Business Personal Property and Business Interruption Coverage

  • Participant Accident Insurance

  • Cyber Liability Protection


What to Look for in Business Insurance - Critical features your policy should include:

  • Coverage for services anywhere in the world

  • Protection for all your offered services under one policy

  • Online and virtual class coverage

  • Clear understanding of exclusions and sublimits


The Power of Participant Accident Insurance - This unique coverage:

  • Provides no-fault coverage for injuries during participation

  • Builds trust with your community

  • Helps prevent lawsuits by covering medical costs regardless of fault

  • Protects client relationships during unexpected incidents


Marketing Outreach - Create meaningful client journeys through:

  • Automated welcome messages for new clients

  • Pre-class preparation communications

  • Post-workout follow-ups with personalized tips

  • Strategic conversion touchpoints


Crisis Communication - Be prepared to handle unexpected situations:

  • Equipment maintenance updates

  • Weather-related closure notifications

  • Studio access during emergencies (like power outages)

  • Timely updates about returning to normal operations


Building Community Through Care - Foster lasting relationships with:

  • Workout milestone celebrations

  • Birthday acknowledgments

  • Personal achievement recognition

  • Marriage and other life event celebrations


Protecting Your Data and Operations - Learn how to safeguard your studio:

  • Proper handling of client personal information

  • Protection against ransomware attacks

  • Managing data breach responses

  • Risk management for virtual services and online classes


Watch the webinar recording now and implement these essential non-negotiables in your studio.

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